AD MODEL BROKEN! NOW WHAT?!

Published: October 27, 2008Tags:

NBC’S TAMI INDEX

Advertising Age Online has an interesting article regarding the broken broadcast ad model. It focuses on various methods of measuring eyeball value in the transmedia age.

It’s worth a look –

The Broadcast Ad Model Is Broken. Now What?

1 Comment

SacValleyDweller

Posted October 27, 2008 at 8:46 PM

I just read that.

Times could get scary for us folk that still watch it live.

I can just see producers saying “We’re not getting enough live viewers, so scrap the broadcasting of the show and just put it online”

Viewers and Hollywood folk alike, Hold on to your hats!

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AD MODEL BROKEN! NOW WHAT?!

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