A TRANSMEDIA STUDIO ON EVERY DESKTOP

I keep reading about those cell-phone novels. The ones Japanese commuters crank out on the way to work. With their thumbs. Apparently these authors build large followings. And some of the books are getting published and hitting the best seller lists. Okay. Obviously — that’s the coolest thing ever. And I can see why William Gibson doesn’t bother setting his books in the distant future anymore. The present is far too interesting. So what about Twitter fiction? I just did some searches for it and came up pretty much empty. There must be some cool serials going on out there. And how about blogs? Is there cool blog fiction I’m not aware of? Must be. Seems to me like that’s something all the currently unemployed screenwriters should be doing. Instead of trying to raise a billion dollars of VC money. Take a look at what’s on your MAC, and the WEB. And make something! Immediately! I’ve got a whole TRANSMEDIA STUDIO sitting on my desktop. In the early days of ALIAS. A TV show I worked on some years ago. A few of us writer types generated a pretty cool WEB PUZZLE for zero dollars. Using our own computers, and tools available to anybody. What a great way to launch a new franchise. Just get together with some imaginative pals, and a MAC. And get to work. So build that viral marketing campaign for your movie, book, or tv show — even if it doesn’t exist yet. You’ll own your own intellectual property. And that is the path to reel power.