I’ve been searching for ways to manage user generated content for an upcoming project. I want individuals around the world to contribute to the narrative canon of a major entertainment franchise. I want to build a sandbox big enough for everyone to play in. But how do I manage a community of that scale? Has anyone done something like this before?
Dave Perry is once again blazing a trail for the rest of us. His work on the MATRIX games was a groundbreaking foray into TRANSMEDIA ENTERTAINMENT. He is at it again with PROJECT: TOP SECRET. Dave has opened up the design, and production, of a video game to the global community. He has something like 50,000 developers working together on this thing. Just random folks with the right skills, and passion, who want to make a great game.
I recently asked Dave how could he possibly manage something like that. 55,000 people?! All working for the same goal?! Spread around the world. IS HE NUTS!? Dave told me it was all about finding great leaders within the community itself. Staffing THE ADVISORY BOARD of the project from the inside. Of course. Exactly the way a good FAN BOARD is run. Wow. Could it really be that simple?
If Dave is successful with this. Executing a collective project on a mega scale. Then the creation of any form of entertainment is up for grabs. GAMES, MOVIES, COMICS, MUSIC, ETC.
To see what Dave is up to checkout the homepage for PROJECT: TOP SECRET.